“Juul’s announcement today is aimed at repairing its image and protecting its profits, not at solving this crisis,” said Matthew Myers, president of the Campaign for Tobacco-Free Kids. “Policymakers must stand up to Juul and protect our kids by banning flavored e-cigarettes.”
Nine reported deaths due to the use of e-cigarette’s is one of the reasons that the nation’s largest e-cigarette maker is planning to stop advertising within the US ahead of Federal and State officials pushing through restrictions. They will also replace their CEO with a senior executive from Altria. Altria is the maker of Marlboro cigarettes and has a 35% stake in Juul as of December. Originally e-cigarettes were marketed to be an aid for people who wanted to give up smoking by having the control to wean themselves off of the nicotine, however in recent marketing campaigns Juul has been presented as more provocative towards younger generations with their vibrant colors, designs and available flavors.